#twoisbetterthanone
Clarion Brands came to us with a challenge to raise brand awareness for Cystex, their UTI medication. Being the only medication with both pain relief and antibiotics to suppress the infection, our mock ad agency decided to use the hashtag "twoisbetterthanone." By revamping their social media, placing ads in college bathrooms and creating a "spokes bladder" to make UTIs less awkward to talk about, we created a campaign that will drive first time UTI sufferers to buy Cystex and become brand loyal. This campaign was a collaboration with Dan Long, Sirui Dong, Brooke Mendes, Sean Choudhary and Grant Montgomery.
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